Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Soniewicki Marcin

doi:10.7206/cemj.2658-0845.93

Central European Management Journal (Nov 2022)

Is the Importance of Market Orientation Growing? A Study of High-Tech Manufacturing Companies

Soniewicki Marcin

Affiliations

Soniewicki Marcin: Poznań University of Economics and Business, Poland

DOI: https://doi.org/10.7206/cemj.2658-0845.93
Journal volume & issue: Vol. 30, no. 4
pp. 150 – 174

Abstract

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Purpose: The article analyzes the market-orientation level and its impact on high-tech manufacturing companies’ competitiveness at two points in time.

Published in Central European Management Journal

ISSN: 2658-0845 (Print); 2658-2430 (Online)
Publisher: Emerald Publishing
Country of publisher: United Kingdom
LCC subjects: Technology: Technology (General): Industrial engineering. Management engineering: Management information systems; Social Sciences: Commerce: Business
Website: https://www.emeraldgrouppublishing.com/journal/cemj

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Abstract

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