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Frontiers in Sports and Active Living
(Oct 2021)
Editorial: Adopting New Technologies in Sports Marketing
Hyun-Woo Lee,
Natasha T. Brison,
Heetae Cho,
Do Young Pyun,
Vanessa Ratten
Affiliations
Hyun-Woo Lee
Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States
Natasha T. Brison
Department of Health and Kinesiology, Texas A&M University, College Station, TX, United States
Heetae Cho
Department of Physical Education and Sports Science, Nanyang Technological University, Singapore, Singapore
Do Young Pyun
School of Sport, Exercise and Health Science, Loughborough University, Loughborough, United Kingdom
Vanessa Ratten
Department of Management, Sport and Tourism, La Trobe University, Melbourne, VIC, Australia
DOI
https://doi.org/10.3389/fspor.2021.777841
Journal volume & issue
Vol. 3
Abstract
Read online
No abstracts available.
Keywords
sport
marketing
technology
media
communication
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