Market Innovation and Firm's Performance: A Meta-Analysis of the Literature Reviewed

Abstract

In this study, the performance of SMEs in Ethiopia was examined in relation to market innovation. The most recent international papers on market innovation served as a guidance for the study's meta-analysis. To scan, exclude, and include pertinent content, the researchers employed the effect size approach based on a forest and funnel plot. Based on a thorough literature assessment, researchers founded a link between the market Innovation and firm performance. Also based on the reviewed literature, the researcher found a connection between the government support program's moderation and the success of SMEs firms in the field of market innovation. An exploratory sequential mixed research methodology was used to conduct this study. The researchers used a forest plot to determine the effect size of the material they had read. Additionally, a funnel plot was used to account for publication bias. The study makes an effort to provide a conceptual framework and testable hypotheses based on the available literature. Market innovation has been shown to affect a firm's success.

Keywords

• Marketing Innovation
• Forest Plot
• Funnel Plot
• Meta Analysis