TOURISTS TRUST MANAGEMENT BY IMPLEMENTING AN EFFECTIVE MARKETING OF TOURISM SERVICES

Abstract

The heads of marketing can use the tangible representations except for some or for all these roles, depending on the concrete conditions in which the enterprise prestators unfurls the activity. Without is excluded reciprocally, these roles comprise: the formation of the bonus impressions; confide in the management of the firm of touring; the improvement quality touristic services; the of a change images; the stimulation of the pick-ups; the socialization employees.Were efficient, these roles are due to is concordantly and to support the strategy of undertook of touring. The touristic services differ fundamentally of good by reason of, in forerank, intangibility. In substance, the intangibility expresses the fact that these be seed, taste or feeled were purchase. If good a material he is an object, the touristic services is, in substance, an activity. In this context, the immaterial nature services has important implications about the way in which the customers in the forms the impressions and take the decisions of purchase.

Keywords

• tourism services
• intangibility
• marketing
• decision
• enterprise prestators.