The Evolution of Sustainability Perceptions in Mass-Market Products

Abstract

Planet Life Economy Foundation (PLEF) is an Italian non-profit organization constituted in 2003 by managers and entrepreneurs from the mass-market industry. The perceptions of the sustainability of industrial brands (IB) and private labels (PL) are deepened according to consumer online opinions. The analysis conducted by WEB Research Srl (Gian Marco Stefanini) and Chase Rossman focuses on the outdoor clothing company "Patagonia" and its proprietary stores.

Keywords

• retail companies
• sustainability
• mass-market industry
• global markets
• private labels
• industrial brands
• market-driven management