Modern Methods of Increasing the Efficiency of Business Processes of Companies in the Era of Digital Transformation

Abstract

The article examines modern methods of increasing the efficiency of companies’ business processes in the context of digital transformation. The relevance of the topic is due to the need for enterprises to adapt to rapid market changes and technological progress. The aim of the work is to study and analyze modern methods of increasing the efficiency of business processes of companies in the era of digital transformation. To achieve this goal, in the course of the study, the authors defined the essence of the concepts of «business process» and «digital transformation», as well as established the relationship between the optimization of business processes and their digital transformation. Thus, it is determined that the manifestation of digitalization of operational activities and, in particular, business processes can be expressed through the use of the following tools: ERP systems, CRM systems, BPM systems, RPA, Internet of Things, Big Data, cloud technologies. The publication allocates the main methods of increasing the efficiency of business processes, such as: outsourcing, benchmarking, engineering, reengineering, merchandising, information and digital technologies, strategic planning, process-oriented management, etc. The experience of such successful companies as Amazon, Walmart, Starbucks, UPS, Microsoft, Procter & Gamble, which have implemented digital tools to increase productivity and reduce operating costs, is analyzed. These companies have been found to have achieved significant results through innovations in the digital sphere. Based on the research, the authors have developed recommendations for the use of digital tools in business practice. The following is proposed as worth to be applied: intelligent learning systems, gamification of business processes, virtual and augmented reality for training and marketing, blockchain technology to ensure transparency of supply chains, interactive reports and dashboards for real-time data analysis, as well as crowdsourcing innovations and microlearning to improve the skills of employees. Thus, the study highlights the importance of a comprehensive approach to digital transformation to ensure the competitiveness and sustainability of companies in today’s environment.

Keywords

• methods of increasing efficiency
• business processes
• digitalization
• information technology