MOTIVATIONS AND EXPERIENCES CONCEPTS IN THE TRAVEL DECISIONS OF DOMESTIC TOURISTS OF THE „HUNGARIAN GREAT PLAIN”

Abstract

From the point of view of successful tourism product development and destination management it is important to identify the travel motivations that determine the expectations of the experience and hence the satisfaction. The large-scale survey among domestic tourism participants reveals ideas, knowledge and motivations as determinants of tourism consumer habits, explores the relationship between domestic travel characteristics, destination awareness and the suggestibility of travel decisions. The results obtained, especially the general openness to domestic travel. Based on the research results, the tourism-specific motivations of the destination can be identified, on which further product development and experience management methods can be based.

Keywords

• travel decision
• tourist motivation
• experience management
• destination management
• hungarian great plain