Marketing Florida-Friendly Landscapes to Florida Homeowners

Abstract

Useful to retail and landscape firms who are interested in encouraging FFL-related purchases and installations, this 3-page fact sheet written by Hayk Khachatryan, Alicia Rihn, and Caroline R. Warwick and published by the UF/IFAS Food and Resource Economics Department is an overview of how both DIY homeowners and those who hire professional landscaping service providers perceive the value of residential landscapes and the best methods to encourage them to purchase or install FFL. https://edis.ifas.ufl.edu/fe1063

Keywords

• Florida-Friendly Landscaping
• do-it-yourself
• return on investment