"Advertising graphic design" as integrated educational discipline in the system of higher artistic education of Ukraine

Abstract

The article have been considered the author’s conceptual approach to the forming actual educational discipline Ad Graphic Design as integration of graphic design, advertising and marketing. Base components of the professionalism of designer in advertising have been selected taking into account the requirements of modern market: graphic design–foundation, sociological and marketing constituents.

Keywords

• дизайн реклами
• концептуальний підхід
• інтегрована навчальна дисципліна
• базові компоненти професіоналізму.