Inquietud Empresarial (Jun 2015)
Preliminary phase in the process of social innovation with agricultural and milk producers of Viracachá - Boyacá
Abstract
This project addresses the development of the preliminary stage in a process of social innovation was to build a socio-cultural and economic profile of the community involved with agricultural production and milk in the town of Viracachá, and accordingly is developing a process support, assistance and advice to those producers to build social capital that has allowed them to make an organizational strategy and a business model that articulates this local productive activity with national value chains. This paper identifies existing leadership in the group of experienced producers and associative experiences. Needs are in terms of training for partnership working and the management of rural organizations.