Almatourism (Dec 2014)

Strategic Choice and Relational Dynamic Capabilities in a Brazilian Hotel Chain

  • Tomas Sparano Martins,
  • Heitor Takashi Kato,
  • June Alison Westarb Cruz,
  • Roberta da Rocha Rosa Martins

DOI
https://doi.org/10.6092/issn.2036-5195/4773
Journal volume & issue
Vol. 5, no. 10
pp. 56 – 75

Abstract

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The aim of this paper was to propose integration between two concepts: strategic choice and relational dynamic capability. For this purpose, the context of hotel business sector was chosen, due to its intensity and a need for formal and informal relationships. The research was divided in two stages: a survey, with a sample of 117 hotels in the State of Paraná and a case study. According to the findings, strategic typology determines a set of choices and behaviors resulting in different relationships.

Keywords