ANALYSIS OF EXTERNAL FACTORS AFFECTING THE PRICING

Abstract

The external factors influencing the process of formation of tariffs of commercial services are considered in the article. External environment is known to be very diverse and changeable. Currently, pricing has become one of the key processes of strategic development of a company. Pricing in the service sector, in turn, is highly susceptible to changes in the external environment. Its components directly or indirectly affect the market of services, changing it adopted economic processes. As a rule, firms providing services can’t influence the changes in external factors. However, the service market is very flexible, which enables businesses to reshape pricing strategy, to adapt it to the new environment.

Keywords

• факторы ценообразования
• формирование тарифов
• стратегия ценообразования
• услуги
• внешние факторы
• эластичный рынок
• pricing factors
• formation of tariffs
• pricing strategy
• services
• external factors
• elastic market