Five-phase model of the intelligence cycle of Competitive Intelligence

Abstract

In business Competitive Intelligence practice is often used four-phase model of intelligence cycle in Competitive Intelligence and Management, collection, analysis and distribution. Based on its 20 years of business experience, the author believes that this four-phase model CI cycle is suitable for simpler tasks of CI, or its use is appropriate in the particular circumstances of governmental organizations – e.g. CIA etc.. But current business practice confronts Competitive Intelligence in a globalized world much more demanding tasks.For lack of basic four-step model of intelligence cycle author considers a substantial disparity of the data, information or snippets of information. It is these disparate elements, which then enter the next phase of the intelligence cycle – analysis. It is a fact that these figures, data or pieces of information can be well developed in the intelligence analysis only to a limited extent. Larger quantities of data have resulted in the high-quality processing. This leads top management to its strategic decision-making with less quality materials. These problems can be solved by using the five phase model of intelligence cycle in Competitive Intelligence.

Keywords

• intelligence cycle
• competitive intelligence
• decision-making process
• intelligence analysis
• four-phase model
• five-phase model