Assessing the Competitiveness of Enterprise by the Methods of Competitive Intelligence

Abstract

The use of competitive intelligence methods in assessing the external and internal environment of enterprises of mechanical engineering enabled to determine the competitive advantages of each of them, to evaluate the possibilities and priority directions of further development. The carried out analysis shows the possibility of conducting competitive intelligence on the basis of the information contained on the Internet. In addition, the carried out analysis provides an opportunity to propose methodological approaches to assessing the activities of competitors and the business environment of the operation of the enterprise.

Keywords

• competition
• competitiveness
• evaluation
• analysis
• methodological approaches
• competitive intelligence