Predicting Preferences for Innovative Design: The “Repeated Evaluation Technique” (RET)

Abstract

How do you realistically assess the success potential of innovative products? This task is quite challenging because the Average Joe generally has an aversion to innovation. Therefore it is not really possible to get valid innovation evaluations from typical consumers. Only when we feel secure and have time to become familiar with a new thing can innovation become exciting and attractive.

Keywords

• Prediction
• Familiarization
• Elaboration
• Liking
• Aesthetic Appreciation
• Acceptance