Evaluation of Russian Public Diplomacy Efficiency on the Background of Socio-political Tensions in Armenia

Abstract

The article is dedicated to the analysis of the efficiency of the Russian public diplomacy in Armenia. The article particularly analyzes the efficiency of public diplomacy and soft power of Russia in Armenia during the period of mass protests in June 2015. The research is based on the elements of comparative analysis. The author compares Russian public diplomacy in Armenia with the public diplomacy of the USA, mentioning the main faults of Russian public diplomacy along with some recommendations on how to resolve them.

Keywords

• публичная дипломатия
• «мягкая сила»
• Российская Федерация
• Республика Армения
• «цветная революция»
• США
• СМИ