Anuario de Investigaciones (Dec 2009)
Factores de personalidad predictores de la disposición para la venta: Un estudio exploratorio con postulantes laborales Personality factors that predict sale readiness: An exploratory study with industrial applicants
Abstract
La presente investigación tuvo por objetivo detectar variables predictoras de la Disposición General para la Venta (DGV) y de los Estilos Receptivo y Agresivo de Venta partiendo del análisis de las correlaciones entre variables de personalidad del vendedor y otros factores de personalidad, factores sociodemográficos y Cociente Intelectual (CI). Se tomó una muestra de 33 postulantes a vendedor con edades entre 23 y 57, 94% hombres, a los que se administró el Inventario de Personalidad para Vendedores (IPV), el Cuestionario de 16 Factores de Personalidad (16 Personality Factor, PF) versión 5 y el Test de Factor General (G). Los resultados principales arrojan correlaciones significativas entre DGV e Independencia (r = .39, p = .02) y entre Estilo Receptivo de Venta y Dureza (r = -.48, p The goal of the present research was to find predictive variables for the General Sale Readiness (GSR) and the Receptive and Aggressive Sale Styles by making correlational analysis among salesmen personality variables and other personality factors, sotiodemographic factors and Intelligence Quotient (IQ). A sample of 33 applicants for sales jobs aged 23 to 57 with 94% of men was taken and evaluated with the Salesmen Personality Inventory (SPI), the 16 Personality Factor 5th version Questionnaire and the General (G) Factor Test. Main results show significant correlations between GSR and Independence (r = .39, p = .02) and between Receptive Sale Style and Tough-Mindedness (r = -.48, p < .01). The GSR and the Sale Styles of the SPI do not vary significantly with Age, Studies Level or IQ. These findings are applicable to the short term selection of qualified commercial personnel.
