Digital Transformation in the Russian Federation: Thematic Landscape of Online Communities

Abstract

The digital transformation of the economic, socio-political, and cultural spheres of Russian society is being actively discussed both at the state level by the country's top officials and by users of social networks. Proponents and opponents of digital technology discuss the positives and negatives of digitalization. What areas of digital transformation are of most interest to users of the popular Russian social network VKontakte? What new structures or processes related to the development of the digital society activate people to unite into online communities and develop online communication? In this study, the authors used the doc2vec model and constructed a graph of VKontakte social network communities related to digital transformation. This graph consists of 368 thematic clusters, which include online communities. The analysis of the content of the communities showed the most popular topics related to digital transformation in the Russian Federation. The proposed algorithm for searching and analyzing online communities on a wide range of topics allows for extensive scientific piloting with the prospect of intensifying scientific analysis on specific topics.

Keywords

• digital transformation
• thematic landscape
• social network
• doc2vec model