Globalization of halal red meat, opportunities, challenges

Abstract

Background and objective: Halal food have been consumed by Muslims for more than 1,400 years, but the halal industry has flourished in recent years and the demand for this food has increased significantly. There are currently 1.8 billion Muslims living in the world, about 27% of whom is estimated to be overwhelmingly devoted to religious eating habits. It was estimated that the Muslim population would exceed 2 billion by 2030. Arguably about 20% of Muslims live in non-Muslim countries. Results: The globalization of the ever-evolving halal red meat industry has opportunities and challenges, including opportunities for global awareness of the halal meat market by governments, non-Muslim companies and financial institutions, the emergence of reliable research data , widespread global advertisement on halal food, safety and quality of halal meat compared to non-halal meat, halal investment opportunities by Islamic countries, lack of clear strategies for regional and international cooperation, confusion over different standards in halal meat and conflict of interest, Inadequate funding for startups and innovations, inadequate training, war and violence in the Middle East, fear of Islamism, widespread activity of vegetarians, counterfeit red meat standards, etc. are among the challenges and disadvantages of this activity. Conclusion: Currently, the halal red meat brand is exclusive to non-Muslim countries. Although the opportunities and challenges of globalization mentioned in the article include these countries, but Muslim countries such as the Islamic Republic of Iran, considering these opportunities, challenges, weakness and strength, can seize the global halal red meat market in the future.

Keywords

• red meat
• halal
• globalization
• opportunities
• challenges
• strengths and weaknesses