Ianna Journal of Interdisciplinary Studies (Aug 2024)
Communication Research and Research Communication in the Digital Era: What has Changed?
Abstract
Background: The digital age has not just changed, but transformed the field of communication. It has revolutionized how research is conducted and how research results are communicated to the general public. Therefore, up-to-date empirical information is crucial to grasp the current state of research communication as well as communication research. Objective: This study aims to understand how digital media platforms have affected communication research and research communication. Methodology: The researchers used a qualitative approach with a structured interview as the data collection instrument. Overall, 32 communication researchers were interviewed through Google Meet. The results were analysed using thematic analysis and presented qualitatively. Results: The result of the study showed that digital media platforms have changed the face of communication research in four ways. First, research conducting is now significantly influenced by digital media. Digital media now influence stages like data gathering, analysis and reporting. Secondly, manuscript submission processes have also changed from what they used to be with the use of more interactive platforms that allow researchers to track the progress of their submissions to journals. Thirdly, communication research output has also been influenced by digital media. In the fourth place, people can track the impact of their research efforts in the digital era more than ever. Contribution: This study has not only provided empirical evidence regarding the current state of research communication and communication research in the digital era, but also shed light on the profound impact of digital media on these fields. Conclusion: The influence of digital media platforms on communication research and research communication is not limited to developed countries. This study has shown that digital media has significantly affected these fields, even in developing countries like Nigeria, highlighting its global impact. Recommendation: The study recommends, among other things, that researchers should improve their skills to leverage the opportunities available in digital tools for research purposes.
