Multicriteria two-stage model of assessment of museums' business strategies

Abstract

This paper analyzes and evaluates the museum activities in the current social, economic and political context, in order to prove the need for the identification and evaluation of business strategy for the cultural sector in general. In addition, the paper also studies methodological issues related to the model of evaluation and assessment of the strategy in the case of The 'Kragujevački Oktobar' Memorial Park. By applying the SWOT analysis and Analytic network process (ANP) as an expert method for the support to decision making, critical success factors have been identified and their evaluation performed, in order to create optimum conditions for formulating business strategies and sustainable development of the Memorial Park.

Keywords

• basic values
• culture
• The 'Kragujevački Oktobar' Memorial Park
• museum
• critical success factors
• evaluation strategy
• sustainable development
• analytical network process