Nature Communications (Dec 2017)

Neural computations underpinning the strategic management of influence in advice giving

  • Uri Hertz,
  • Stefano Palminteri,
  • Silvia Brunetti,
  • Cecilie Olesen,
  • Chris D Frith,
  • Bahador Bahrami

DOI
https://doi.org/10.1038/s41467-017-02314-5
Journal volume & issue
Vol. 8, no. 1
pp. 1 – 12

Abstract

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Though it's important to influence others' decisions, the neural correlates of persuasive strategies are not known. Here, authors show that people change their advice based on its accuracy and whether they are being listened to, and identify the distinct brain regions underpinning each strategy.