THE ROLE OF TRUST MEDIATES THE INFLUENCE OF PRODUCT QUALITY AND E-WOM ON REPURCHASE INTENTION: A STUDY ON CONSUMERS OF PT. ARAVINDA SPORT IN DENPASAR CITY

Abstract

This study tries to clarify how trust influences repurchase intention by mediating the effects of product quality and e-women. Purposive sampling was employed in this investigation, which had a sample size of 170 participants. In this study, survey and questionnaire approaches were used to collect data. The route analysis methods, Sobel test, and vaf test are used in this work. Based on the findings of this study, it could be concluded that e-women and product quality both had favourable and significant effects on consumers' intentions to repurchase products. E-wom has a favourable and large impact on trust, and product quality also has a positive and significant impact. Trust is a mediating variable between product quality and repurchase intention as well as between e-women and repurchase intention. Trust has a positive and significant impact on repurchase intention. An empirical addition to management science in particular is anticipated from this study.

Keywords

• word of mouth
• customer experience
• purchase decision