DEGREE OF INNOVATION IN MICRO-ENTERPRISES AND SMALL ENTERPRISES (MSE) OF THE FEDERAL DISTRICT (DF): a study of innovation radar

Abstract

Micro and small enterprises, considering only the Brazilian formal environment, face a low survival rate. In this context of competitiveness and high bankruptcy rates, systematized innovation, despite being a powerful tool for the maintenance of business, is often not a priority for micro and small entrepreneurs. Due to the small number of studies on innovation in MSEs, this research presents the Innovation Radar case, which aimed to measure the degree of innovation in micro and small enterprises in the year 2016. This study discuss a sample of 3.708 enterprises’ reality, approximately 4% of the MSE population of the Federal District. The general results pointed to incipience in MSEs with respect to innovation and the internal environment of innovation, showing fragility of the management process and justifying the participation of external agents such as Sebrae to foster innovative initiatives

Keywords

• innovation
• radar of innovation
• micro-enterprises and small enterprises statistics
• federal district