From virtual reality to augmented reality: A neuromarketing perspective

• Vincenzo Russo,
• Vincenzo Russo,
• Marco Bilucaglia,
• Marco Bilucaglia,
• Margherita Zito,
• Margherita Zito

Affiliations

Vincenzo Russo

Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy

Vincenzo Russo

Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy

Marco Bilucaglia

Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy

Marco Bilucaglia

Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy

Margherita Zito

Department of Business, Law, Economics and Consumer Behaviour “Carlo A. Ricciardi”, Università IULM, Milan, Italy

Margherita Zito

Behavior and Brain Lab IULM, Neuromarketing Research Center, Università IULM, Milan, Italy