Управленческое консультирование (Apr 2018)
Color-Symbolism in English Economc Terminology
Abstract
The relevance of the study of English economic terminology is based on the process of international economic integration due to the globalization of the modern world and the widespread development of English-speaking business communications.Through the efforts of many domestic and foreign scholars theoretical and methodological framework for the formation of views on language as a cognitive ability of a person related to the mental processes has been prepared. Specificity of human perception of the world, understanding the results of cognitive processes in his professional work and their representation in the language forms is directly reflected in the terminology of the various professional fields. The question of the imagery in the terminology has been widely discussed in modern termi-novedcheskih research in view of the obvious anthropocentric orientation. The imagery is an essential feature of the national language picture of the world of a particular society. The paper deals with color-symbolics of English economic terminology and provides examples of terms, containing basic color-components: red, orange, yellow, green, blue, purple, white, black, grey. English economic terminology proves that color semantics is a complex phenomenon and has different meanings in terminology: denotative, metaphoric and symbolic meanings. Colour symbolic imagery with respect to the terminology is understood in this study as a certain color consistency being made up on the basis of color semas with national specificities and based on such factors as the mythology, folklore, traditions, national realities and national literature. Colorative adjectives as term-components are used for differentiation and verbalization of features essential for terminological nominations of economic knowledge.
