Research on Product Development of Rural Study Tourism Based on the ASEB Analysis Method

Abstract

As rural study tourism emerges as a favorite among educational stakeholders and families, its role in student development and rural economic revival becomes increasingly significant. Through comprehensive ASEB analysis, this paper proposes a scientific approach to developing rural study tourism offerings, based on data from 320 tourists and 57 rural managers, collected via fieldwork and online surveys. By examining the activity, environment, experience, and benefits framework, and integrating satisfaction and importance metrics through IPA quadrants, we navigate the complexities of product development in rural tourism. Challenges such as lack of experience diversity and competition are addressed, with strategies for highlighting rural cultural identity, enhancing experiential variety, and embracing technology. The goal is to guide rural study tourism towards sustainable growth, ensuring mutual benefits for rural economies and cultural heritage.

Keywords

• rural study tourism
• aseb analytics
• product development
• sustainable development
• 65y04