Management & Marketing (May 2017)
IN THE MAZE OF E-COMMERCE. ONLINE TRADE DEFINING VARIABLES IN ROMANIA
Abstract
The number of those articles dealing with the issue of online trade is significant both at international and national level. Among the main identified themes addressed in this present article are the following: (a). the characteristics that define the segment of those who purchase via the Internet, (b). the influencing factors which play a crucial role at purchases made online, (c). the identification of those variables through which online consumer behavior can be studied (d). the advantages offered by the Internet, and therefore by online trade. The purpose of this article is to understand and know the buying habits of online customers. The main variables included in the analysis are the following: (1) type of customer, (2) customers’ residency, (3) the day of the online order, (4) time interval/time frame when the order was placed (4) ordered brands, (5) the average value of orders.
