Demand forecast: a case study at a meat agribusiness in west Santa Catarina

Abstract

Based on demand forecasts, companies plan production, financial and personnel scenarios, both in the long and short term. The forecasts are essential, especially for companies working with a push production system, for which there is no sale of collateral. They should therefore plan their production and financial systems with the aim of meeting the demand forecast of their products or services. Thus, this study was conducted at a meat agribusiness located in Chapecó, in the state of Santa Catarina, in order to analyze the demand forecasting methods used by the company. It is a case study with a qualitative approach. Data collection was conducted through semi-structured interviews with the operations manager, commercial manager and analysts who respond to the demand forecasts made. The main results highlight the use of both quantitative and qualitative methods, as well as indicating the importance of demand forecasts for the planning of the company

Keywords

• Demand forecasting
• Planning
• Agribusiness