Internationalization process and complex adaptive systems

Abstract

This article aims to analyze the characteristics of the internationalization process of companies from the Santa Cruz do Capibaribe clothing hub in Pernambuco, considering the Complex Adaptive Systems approach. The behaviors of two companies towards foreign markets over time are analyzed. The research method is qualitative, with a longitudinal approach, with the strategy being a case study. Semi-structured interviews were conducted, as well as observation and research into their documentation. Data analysis is performed by means of the steady comparison method proposed by Merriam (2009). A cross analysis of cases that generated fifteen (15) pieces of evidence is presented. It is understood that the companies in an internationalization process can be regarded as Complex Adaptive Systems.

Keywords

• modelo de uppsala
• sistemas adaptativos complexos
• santa cruz do capibaribe