Customer Requirements for Public Mass Transport During the COVID-19 Pandemic

Abstract

In today’s rapidly changing business environment, it is important for a company to succeed. This applies to companies that produce goods as well as to those that provide services, and public transport is not different. Nowadays, people prefer individual transport. In the Slovak Republic, individual transport is perceived as an expression of personal prestige and freedom. On the other hand, however, it places a heavy burden on road infrastructure and has a great impact on the environment. In this paper, the authors aim to present the information obtained through a questionnaire survey focused on customer satisfaction and preferences in public mass transport in the context of the COVID-19 pandemic. As part of the statistical evaluation, the interdependence of two quantitative variables (ownership of a passenger car versus the purpose of the public mass transport customer’s trip) will be observed. Based on the research results, customer requirements and preferences were summarized and can be used by management of companies as a valuable basis for managerial decision-making and communication towards customers.

Keywords

• public passenger transport
• preferences and customer needs
• competitive advantage