Perception and attitude toward the regulation of online video streaming (in South Korea)

Abstract

As the production and consumption of live video streaming have increased, a general concern is that live video streaming might yield social problems. This paper investigated how people perceived the current status of live video streaming through a nationwide survey. The survey was conducted with 825 users and 335 non-users in South Korea. The results demonstrate that people perceived live video streaming has more impact on adolescents than themselves, which confirms that the previous study of third-person perception. Respondents also evaluated that the current self-regulatory system is not functioning properly and regulation of live video streaming is required. Especially non-users are more supportive of regulation than users. The perception bias, the difference between the perceived influence on self and adolescents, is the strongest predictor of the need for regulation. Because of the difference between users and non-users regarding the perception of live video streaming, this study recommends that the policymakers should consider the actual status of live video streaming and not perception-based biases in orienting regulation.

Keywords

• live video streaming
• government regulation
• self-regulatory system
• third-person effect