Cross-Cultural Management Journal (Jun 2020)
.eu TOP LEVEL DOMAIN NAME & FREE MOVEMENT OF SERVICES: THE EU POLICY OVER SINGLE DIGITAL MARKET
Abstract
The .eu top-level domain name is a method for EU that represents its organizations to mirror their European identification in cyberspace. In this context, the study argues the matter that TLD represents an added value to a larger online exposure as well as advancing customer's needs. On the other hand, it works to enhance the development of the Digital Single Market. This article will try to give potential vision of the European policy related to.eu TLD over EU Single Digital Market, to explain how .eu TLD has led to establishing SDM and further applying for the free movement of services in EU digital zone.