Sustainability and livelihood of small-scale handicraft producers in India: A SWOT analysis of Dhokra artisans

Abstract

Dhokra art, a unique non-ferrous metal casting technique integral to the lost wax process, is not just an art form but a treasure that embodies India's rich cultural heritage. This small-scale handicraft sector holds immense economic, social and cultural potential despite the challenges. This study was conducted in a community dominated by Dhokra artisans in Kondagaon district, Bastar division of Chhattisgarh, India. The study was conducted through structured interviews and focus group discussions involving (N = 60) male and female artisans for their insights and experiences through SWOT analysis. The findings signify several strengths of the Dhokra sector, like natural resources availability, skilled artisans, and relatively low investment, all of which contribute to the sector's resilience. Nonetheless, significant weaknesses persist, such as inadequate infrastructure, outdated techniques, and a waning interest among the younger generation. On the other hand, opportunities arise from the increasing demand for natural and handmade products, supportive government policies, and the growing trend of eco-tourism. However, these opportunities are countered by threats like rising costs of raw materials, the influence of mediators that cut into artisans' profits, seasonal demand fluctuations, and competition from cheaper industrial alternatives. This research offers a comprehensive overview of the current state of Dhokra art and strategic recommendations for policymakers. It underscores the urgent need for the proposed Sustainability Framework and an immediate implementation of the framework for sustainable craft practices and succession.

Keywords

• Traditional handicraft
• Dhokra
• SWOT
• Sustainability
• Livelihood