Attention Allocation of Dynamic Icons on Mobile App Interfaces

Abstract

The interface serves as the primary channel for interaction between users and mobile apps, making interface design critical for a successful user experience. To enhance the design language of app interfaces, motion graphics have been used due to their unique appeal. However, mobile usage patterns and interface sizes pose challenges in transmitting information effectively. Thus, the question of how to effectively apply motion graphics to meet users' needs and reflect design value remains a pressing concern for interface designers. To address this, this study focuses on the research of dynamic icons in app interfaces and employs the user's cognitive mechanism as a theoretical basis to explore the influence boundary of dynamic icons' core feature. Specifically, an eye-tracking experiment was conducted to study the impact of dynamic icon attention under various experimental conditions. Through the analysis of the distribution characteristics of user attention, it was found that the influence of dynamic icons on user attention varied with changes in the number of dynamic icons. Moreover, the number of dynamic icons played a significant role in regulating changes in a user's information processing mode. These changes ultimately affect the attention of dynamic icons. This research provides a crucial point of reference for future motion graphics interface design and implementation, as well as a more efficient way to enhance user experiences in mobile app user interfaces.

Keywords

• APP user interface
• attention
• dynamic icon
• eye-tracking
• usability