The Role of Outsourcing in Ensuring the Competitiveness of Countries

Abstract

The article is aimed at studying the concept of outsourcing, its impact on increasing the competitiveness of both the countries of the world and Ukraine. The theoretical bases for the emergence and development of outsourcing are covered, the essence of the concept is disclosed, the views of scholars are considered. The global market for outsourcing services has been analyzed in dynamics and in various industries, positive results of use have been identified, as well as plans for the future have been examined. The world’s major outsourcing centers have been defined; the problems and prospects for their development are indicated; the impact of outsourcing services on the competitiveness of countries has been identified. A study of the Global Outsourcing Attractiveness Ranking, based on four criteria (financial attractiveness, people skills, business environment, innovativeness), has been carried out, which points to the competitiveness of outsourcing countries and allows to effectively attract countries to have outsourcing services provided. Ukraine’s place in this ranking has been determined and positive changes in its indicators have been noted, which increases the country’s reputation in the international arena and contributes to the growth of its competitiveness. It has been proved that Ukraine is an exporter of outsourcing services, the largest percentage belongs to the IT outsourcing (90% of our IT specialists work on the basis of outsourcing exclusively). Models for the use of outsourcing services are analyzed; the pros and cons of each of these models are defined; it is proved that the success story of the outsourcing countries is explained by the clear supportive policy of the State, as well as the quality of the product, its innovativeness and reliability. Using the comparison of outsourcing countries, ways to improve the use of outsourcing services in Ukraine to increase its competitiveness in the global market have been suggested.

Keywords

• outsourcing
• competitiveness
• it technology
• outsourcing services
• outsourcing attractiveness