Analysis of financial technology acceptance of peer to peer lending (P2P lending) using extended technology acceptance model (TAM)

Abstract

This study aimed to find out the effect of data security & privacy and quality of administrative services on acceptance of peer to peer lending in Central Java using extended Technology Acceptance Model (TAM). This study used a survey design by taking a sample from one population and using a questionnaire as a basic data collection tool. In addition, this study was included as a confirmatory study because it tested previously tested models based on existing theories to explain causal relationships and carefully tested hypotheses on a social phenomenon in order to solve problems. Based on the results, the better the data security and privacy of borrowers by the P2P lending platform, the better the perceived usefulness will be. In addition, the better service quality provided by the P2P lending platform will greatly help expedite the process. There was no significant effect of perceived usefulness and behavioral intention on the intention to use the P2Plending platform. The results found that the quality of administrative services had no influence on the intention to use the P2P lending platform, while PEOU had a significant influence on PU because easy-to-use technology could be more useful.

Keywords

• Technology acceptance model
• P2P lending platform
• Data security and privacy
• Perceived usefulness