Bìznes Inform (Apr 2020)
The Current Practices of Developing the Companies’ Staff Engagement
Abstract
The engagement of employees as one of the important conceptions of modern human resources management and also as a direction of employer brand management are researched. The article is aimed at researching the essence and components of staff engagement, as well as determining the functions of human resources management professionals, HR processes and progressive practices in terms of formation of high employee engagement in companies. The authors own definition of staff engagement is developed, by which is understood the socio-psychological phenomenon of the relationship between the company and its staff, manifested in the high level of return and productivity of employees, their initiative and emotional attachment to the company, the desire for continuous development and professional growth, increasing their own contribution to the development goals of the company and its competitiveness. In order to study progressive practices in terms of the formation of high employee engagement in companies, an expert survey was conducted, which showed that the level of staff engagement in the researched enterprises is about 85%. The direct role in this case was played by HR specialists, the level of trust in HR managers comprised 81,3%. It is proved that the starting point for determining progressive practices for developing the staff engagement should be evaluation of the current level of employee engagement with identifying bottlenecks, which should be carried out on an ongoing basis with feedback enabled. It is emphasized that all HR processes must in every way be charged with a corporate culture of engagement, and the formation of staff engagement should begin with a mission and HR strategy. The main recommendations for improving HRM policies and practices to develop efficient organizational activities to increase employee engagement are allocated.
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