The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market

• Norazryana Mat Dawi,
• Ahmad Jusoh,
• Justas Streimikis,
• Abbas Mardani

Affiliations

Norazryana Mat Dawi

Sunway Business School, Sunway Univers

Ahmad Jusoh

Azman Hashim International Business School, Universiti Teknologi Malaysia

Justas Streimikis

Lithuanian Institute of Agrarian Economics

Abbas Mardani

Azman Hashim International Business School, Universiti Teknologi Malaysia