The outlooks for the adsorbent dressing based on nanostructural graphite on the bandage market of Russia

Abstract

The marketing research has been made to find out the outlooks for commercial activities and market entry for the graphitebased adsorbent dressing. The bandage market increase is caused by the wide application, growing requirement and low price. Domestic cheap ineffective bulky dressings prevail on the market but last years the tendency to the gain in sales of innovative, expensive and effective in treatment import bandages is being observed. The new graphite-based adsorbent dressing has good market prospects in connection with the segment increase, low business competition and high demand of modern effective bandages with adsorbent, wound healing and atraumatic properties.

Keywords

• перевязочные средства
• адсорбирующая повязка
• наноструктурированный графит
• маркетинг
• парафармацевтическая продукция
• растущая потребность
• увеличение продаж