Acceptance Intention of Metro Public Art Based on TAM

Abstract

［Objective］To design works that better align with public aesthetic mechanisms, it is necessary to study the impact of metro public art on public acceptance intentions. ［Method］Utilizing perceived value theory and the TAM (technology acceptance model), a model for the acceptance mechanism of metro public art is constructed. Relevant professional theories are combined to determine influencing dimensions, and hypotheses are proposed based on these dimensions to conduct a questionnaire survey. Finally, the reliability and validity of 252 sample data are tested, and the AMOS software is used to verify the fit between experimental assumptions and theoretical model. ［Result & Conclusion］There is no significant relationship between positive guidance and the public perceived ease of use. However, the influencing factors of internal imitation and valley value building have a significant positive impact on public perceived usefulness and perceived ease of use. Perceived usefulness and perceived ease of use are important factors in public acceptance intention, which can effectively enhance public attention and acceptance intention towards metro public art, improve public aesthetic experience, and enhance the social service value of public art in metro space.

Keywords

• metro public art
• public acceptance intention
• technology acceptance model