EMPIRICAL EVIDENCE IN AN GIANG PROVINCE ABOUT THE RESULTS OF ASSESSING FACTORS AFFECTING TOURISM DESTINATION SATISFACTION

Abstract

This study was carried out in An Giang province, Vietnam, to examine the variables in explaining the factors affecting the satisfaction of domestic tourists in tourist destinations. This quantitative study used a convenience sampling technique from 400 tourists by questionnaire. Responses from the questionnaire were coded and analyzed using SPSS 29.0. The study uses Pearson correlation tests to examine the relationship between the natural environment, historical and cultural environment, infrastructure, tourism safety, and tourist satisfaction at destinations to travel. Research results show a strong correlation between the natural environment and the historical and cultural environment with tourist destination satisfaction. Infrastructure factor with tourist destination satisfaction has a medium correlation coefficient, while safety factor in tourism has a low correlation coefficient.

Keywords

• tourist destination satisfaction
• natural environment
• historical and cultural environment
• infrastructure
• tourism safety
• an giang province