Teoria e Prática em Administração (Apr 2020)

Experiential Materialism? An Essay on the Development of Materialism from the Behavior of Publication Related to Experiential Consumption

  • Mikaela Daiane Prestes Floriano,
  • Andressa Hennig Silva

DOI
https://doi.org/10.21714/2238-104X2020v10i1-50124
Journal volume & issue
Vol. 10, no. 1

Abstract

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Purpose - This essay aims to discuss the development of an experiential materialism based on the behavior of publications related to consumption. Approach – Extensive survey and analysis in the literature of topics related to materialism and its particularities, existing concepts for the consumption of experience and the implications of technology in consumer practices. Results – The materialism that was previously achieved by the material purchases exhibition in physical environments is currently made from virtual disclosures, which made any kind of purchase susceptible to this behavior development and giving signs of the constitution of what was sought to be called materialism experiential. Academic contributions - This essay may contribute to the development of new studies that seek to test and understand the relationships of specific materialism of social networks in different contexts and from the perspective of different areas of knowledge, to the point that it becomes possible to offer subsidies for new understandings about materialism and digital platforms as a transforming aspect of human behavior.