HEADLINE PATTERNS IN VIRAL WEB CONTENT - ENGLISH-BULGARIAN COMPARATIVE CASE STUDY

Abstract

The present article deals with the patterns for creating viral headlines for web content. More specifically, it offers a comparative, corpus-based case study of the patterns employed in English-language and Bulgarian-language viral headlines pertaining to one particular topic (the taste of Coca-Cola at McDonald’s). The aim of the article is to provide a descriptive analysis of a specific phenomenon and a comparison of the approaches to creating headlines on English-language websites on the one hand, and on Bulgarian websites, on the other.

Keywords

• headline patterns
• web content
• virality
• coca-cola at mcdonald’s