Glorified marketing influence among adolescents results in experimentation of tobacco use - Systematic review

Abstract

Introduction: Adolescents' tobacco usage is a serious health concern. Advertisements in mass media are influential for initiating tobacco use in youth among India. Advertisements and promotional activities for tobacco lead to initiation and progression of tobacco among Indian adolescents which have been reviewed for tobacco prevention and cessation. Aim: The aim of the study is to summarize the effect of glorified advertising among teenagers. Methods: Electronic database was searched to identify suitable literature using Medline, PubMed, EBSCO, Cochrane library, and Google Scholar. The search was focused on studies examining the influence of advertisements and promotional activities of tobacco use among adolescents. Results: The search resulted in 31 articles, of which 10 articles fulfilled the inclusion criteria and were included in this systemic review. These studies were conducted in India from 2005 to 2016. Glorified marketing and advertising of tobacco play a significant role in tobacco initiation and experimentation of tobacco intake among adolescents. Conclusions: Glorified advertising traps the vulnerable adolescents for tobacco usage. They develop normalcy toward tobacco usage through attractive advertising. Measures such as banning tobacco usage in movies and television should be strictly implemented as youth get easily trapped in the influence of movies and television. Cigarettes and other Tobacco Products Act should be strictly implemented. All the loopholes in the legislation should be evenly covered.

Keywords

• Advertising
• India
• teenagers
• tobacco