A NEED, A DESIRE, A REQUIREMENTAS SUCCESSIVE STAGES IN THEFORMATION OF MARKET DEMAND

Abstract

In this article attention is focused on the consideration of consumer needs, desires and requirements as successive stages of formation of individual market demand. A logical sequence of definitions formed, when the subsequent category is determined through the previous category and serves as a basis for determining subsequent categories.

Keywords

• маркетинг
• эко номическая теория
• моделирование формирования спроса
• нужда
• желание
• потребность
• индивидуальный спрос
• поведение потребителя
• marketing
• economic theory
• modeling of formation of demand
• need
• desire
• requirement
• individual demand
• consumer behavior