Integration mechanisms for different types of innovation: case study in innovative companies

Abstract

Purpose – This paper examines the use of integration mechanisms in two innovation activities relationships: between exploitation product innovation and exploration product innovation, and between exploitation process innovation and exploration product innovation. It also identifies the benefits generated by the use of integration mechanisms. Design/methodology/approach – A multiple case study in four companies from different sectors which are a reference in product and process innovation. Findings – There is integration in the innovation activities relationships studied. The most used integration mechanisms in both relationships are regular collaboration, involvement for knowledge exchange (crossfunctional interface mechanisms), those related to a culture of freedom, such as the free flow and encouragement of ideas, and those related to knowledge and information exchange (connectedness mechanisms). Originality/value – In addition to identifying that integration is possible and occurs in companies, it was possible to verify that the use of integration mechanisms enables the generation of benefits for product innovation.

Keywords

• Innovation management; Product innovation; Process innovation; Integration Mechanisms