El turismo como opción de desarrollo local en Mineral de Pozos, Guanajuato, México

Abstract

This article analyzes the perception of the population of Mineral de Pozos regarding the “Magical Towns” programme as an instrument of local development. The data were analyzed through a model of structural equations by the partial least square’s method (PLS-SEM). The identified variables suggest that people perceive an improvement in the economic dimension of the development of this locality. Therefore, we conclude that there is a direct impact of this Program on the perceived improvement of living conditions in this Magical Town.

Keywords

• social perceptions
• tourism policy
• magical towns