Chain of associations as a perception unit. Russia and the Russians in language cognition of other cultures' bearers

Abstract

The article deals with language cognition as a Gestalt complex and associative chains, which exist and reveal themselves as a type of vocabulary. Bearers of various cultures project those associative chains on the language expression and content and find their means to interpret so as to reach the understanding of different cultural phenomena.

Keywords

• языковое сознание
• ассоциативная цепочка
• презумпция
• гештальт
• стереотип
• прецедентный текст
• фрейм