The Relationship between the Decision-Making Process and the Emotional Intelligence in E-Society: A Time Series Analysis of Choosing a University Product

Abstract

In a world where information is one of the most valuable resources, which both organizations and individuals want to make the most of, choices are becoming increasingly difficult to anticipate, even if a multitude of tools are available to us. The evolution of emotional intelligence, based on the opportunities created by e-society, makes the need for analysis from a psycho-social perspective become an element of major importance for organizations. The differences between the generations of consumers, easily detectable from the outside (regarding the way of choosing the products), have, however, a difficult process to explain. This article aims to find a correlation between the changes brought about by the information society at the level of the emotional intelligence of individuals regarding the aspect of the decision on the choice of a product, in this case, a university product.

Keywords

• emotional intelligence
• e-society
• university marketing
• time series analysis